Sub-Brand Strategy

COMPANY

Brightline

OBJECTIVES

Create a sub-brand under the Brightline help attract and build exceptional care teams through development, positioning, and programming of the Brightline clinical brand.

Develop and lead integrated marketing initiatives to drive brand excitement, awareness, and affinity.

RESOURCES

2 designers

DELIVERABLES

• Events calendar: established an events marketing plan targeting therapists at hyper-local events and large national conferences, across digital and offline channels.

• Event sponsorships: gold sponsor at the National Association of Social Workers (NASW) 2022 conference and managed a conference booth for the 3-day duration of the event.

• Brand ambassadors: equipped Brightline clinicians to represent the brand at local conferences, workshops and events in their states.

• Event advertising: placed ads in both print and digital channels around events.