Human at Heart

Do you have a great product but are not generating the curiosity and interest you were hoping for? You likely haven’t built brand recognition, trust, and loyalty with your audiences.

Does your reputable organization receive uninspiring engagement on your marketing initiatives? You’re likely not connecting with your customers psychologically and emotionally.

Whether your audience is B2B, B2B2C, or DTC, you are always building one-on-one relationships with a human at the other end. I approach marketing with this philosophy at heart.

services

Foundational Marketing

+ Audience segmentation

+ Market research

+ Customer journeys

+ Product positioning

Brand Identity

+ Brand strategy

+ Brand positioning + identity

+ Brand voice, messaging + design

+ Brand experience + management

Content Strategy

+ Define goals + KPIs

+ Build editorial calendar

+ Establish production engine

+ Distribution strategy

Creative Direction

+ Manage external agencies

+ Manage creative freelancers

+ Brand consistency across resources

Event Marketing

+ Event support (online + offline)

+ Event playbooks

+ Webinars + virtual events

+ Host branded events

Website Design

+ Information architecture

+ Copy + messaging

+ UI/UX design

+ Measurement + optimization

see work

Process

Audit existing marketing to determine opportunities, challenges, and content gaps.
Establish or refine branding, messaging and positioning.
Build an actionable strategy that addresses business objectives, audience personas, available resourcing, and growth sustainability.
Build a content engine to reliably and consistently produce a variety of content across channels.
Define distribution channels (owned, earned + paid) and associated KPIs.
Iterate content and channels based on engagement metrics and targets.