B2B2C Webinar Strategy

ContentEventsStrategyB2B2C
Written By heather lee

COMPANY

Brightline

OBJECTIVES

Establish a B2B2C webinar strategy to increase employee engagement within existing enterprise and health plan clients, and demonstrate thought leadership, brand awareness, trust, and loyalty.

RESOURCES

Clinicians as needed (in-house)

1 designer (in-house)

DELIVERABLES

  • Annual webinar calendar: shared with book of business clients at the start of each year

  • Custom webinars: co-created with strategic clients

  • Lead capture and nurture: webinar attendees opt-in to newsletters and email communications

heather lee
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