Integrated Cross-Channel Campaign

CampaignsContentB2B2CDTC
Written By heather lee

COMPANY

Brightline

OBJECTIVES

Increase activation and engagement among members of existing enterprise and health plan clients. Leveraging the back to school season as a major transition time for families, Brightline led an integrated, cross-channel campaign aimed at signing up parents as new members.

RESOURCES

2 designers, 1 copywriter, 1 growth marketer (in-house)

DELIVERABLES

  • Direct mail: brochures mailed to employees of strategic enterprise clients (Amazon)

  • Webinars: custom webinars and book of business webinars

  • Paid media / search

  • Organic social

  • SMS

  • Email campaigns

heather lee
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