B2B Thought Leadership Content Strategy

ContentStrategyB2B
Written By heather lee

COMPANY

Visa

OBJECTIVES

Establish Visa Business Solutions as a leader in B2B payment services via a client-facing portal of subject matter expert thought leadership content.

RESOURCES

Copy writing agency (external)

Website development agency (external)

Subject matter experts (internal)

DELIVERABLES

  • Develop quarterly editorial calendar with detailed production plans

  • Manage the website development agency relationship to upkeep and maintain the Knowledge Hub website

  • Manage cross-functional teams to produce content, obtain legal review and approvals, and market to clients

heather lee
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