Brand Identity

BrandingWebsiteEventsStrategyDTC
Written By heather lee

COMPANY

Ernst & Young (EY)

OBJECTIVES

Establish brand identity for EY’s Global Innovation Ventures new initiative, GigNow, and build website and content in accordance with the new brand guidelines.

RESOURCES

Brand agency (external)

DELIVERABLES

  • Brand guidelines: visual identity, messaging, positioning

  • Website design: build and upkeep website

  • Brand videos: create brand videos to promote the GigNow service

  • Event strategy: establish the Global Innovation Ventures group as a thought leader in the future of work

  • Content production: planned and produced event videos and blog posts

heather lee
Previous

B2B Thought Leadership Content Strategy
Next

Strategic Rebrand