Website Redesign + Rebrand

WebsiteBrandingDTCB2BB2B2C
Written By heather lee

COMPANY

Brightline

OBJECTIVES

Redesign Brightline’s website to reflect recent rebrand, optimize messaging and content for primary audience (members), and improve overall information architecture, UI, and UX for a more intuitive flow.

RESOURCES

Brand design + web development agency (external)

1 designer, 1 copywriter (in-house)

DELIVERABLES

A brand new website with updated:

  • Messaging: bold, catchy, inspirational headings, clear and actionable CTAs, speaks to caregiver pain points vs. product-driven messaging.

  • Visuals: more photos/videos of the Brightline team to build trust, product screens to show the product in action and contextualize the user experience.

  • Navigation: more intuitive user experience and flow of information

  • Resource center: organized blog posts, updated FAQs, member testimonials

heather lee
Next

Brand Videos